Written by Charlie Elizabeth Culverhouse H&M’s 2021 sustainability concept, Innovation Stories, aims to ‘continue’ their journey towards sustainable fashion. The brand has dedicated themselves to championing cutting edge textiles developed by brilliant thinkers, researchers and scientists. The first collection of the project, ‘Science Story’, dropped on the 18th of March and utilizes environmentally conscious fabrics… Read More H&M Are Greenwashing Us Again: Can Fast Fashion Ever Be Ethical?